In nearby Andhra Pradesh, hard line Hindus are concerned so many people are coming to Christ the state could turn entirely Christian. That fear is causing tensions and many believe violence is imminent.  However, that tension isn't stopping the work of Pastor Singh in the city of Vijayawada. Brother Singh has a vision. "[Our vision is] to reach 1,000 children in the slums and on the streets — destitute people. And also, [we want] to plant as many churches in the region. Already, we have 30 churches planted and we are looking forward to planting thousands of churches in the region."

In order to do this Brother Singh needed help. That's when he contacted e3 Partners to come help them with training. He says he called e3 Partners and found that e3 Partners' Al Wilson was already in Indian — not only in India, but in Brother Singh's home state. Wilson interviewed Brother Singh at a restaurant. Brother Singh explains the rest. "I don't know what happened to them. That night, they thought about it and early the next day they said to me that, 'we want to bring a team to you.'"

They took a team to Vijayawada in early December. "They were led into the villages where there were no churches. Almost 500 people were led to the Lord."

But, the story doesn't end there. Brother Singh says despite being tired from hosting the team, local church leaders decided to hold Christmas campaigns in three areas of the city. "First, 150 people came. [The] second day, more than 200 people came, and the third day, almost 500 people. So, we see hundreds are responding to the Gospel and giving their lives to Jesus."

Brother Singh says they'll be providing them Bibles, getting together with them once a week in discipleship, and providing encouragement

So when Nathan Sheets of e3 Partners Ministry, Inc., and a few others set out to develop an outreach campaign, they decided to zero in on the pure, raw and heartfelt stories of those who have been transformed by Christ, and strip away all of the trappings of Christianity.

"When we're starting a conversation and I'm telling you about all these issues that I've dealt with in my life and I share with you how God has brought me through that, I think that it takes away the bad feelings of 'I hate church,'" Sheets told The Christian Post.

E3 Partners is marking the one year anniversary of the "I Am Second" movement, which was launched on Dec. 2, 2008, in the Dallas-Fort Worth area.

The campaign was meant to reach only those in north Texas but once the website was launched, it quickly went viral.

"We were probably fairly shortsighted being on the worldwide Web, not thinking it would leak outside of Dallas-Fort Worth," Sheets explained. "But we never anticipated the impact."

The idea was born in January 2008 when Norm Miller, chairman of Interstate Battery System of America and who has been involved with e3 Partners for 20 years, felt God wanted him to do more to lift up Christ in the local area. He was inspired by the biblical passage John 12:32 ("But I, when I am lifted up from the earth, will draw all men to myself.").

Sheets then thought of placing a famous figure such as Dirk Nowitzki of the Dallas Mavericks on a billboard and though he may be number one in the NBA, the ad would say "I am second" and direct people to a website where they can view his video testimony.

They began filming celebrities in May 2008, beginning with actor Stephen Baldwin and Josh Hamilton of the Texas Rangers. Some of the latest video testimonies include ones by former Indianapolis Colts head coach Tony Dungy, "The Biggest Loser" winner Michelle Aguilar, and best-selling author Anne Rice, who recently finished shooting her personal story.

"We're created to be with Him," Welch states in his story. "Contentment is given to you in life because you don't have to look anywhere else and you're exactly where you need to be. ... I am second."

Testimonies on the website deal with a wide range of issues including drugs, divorce, pornography, bulimia, abortion, money, homosexuality and purpose in life.

"I think that people are hurting more than ever in the United States," said Sheets. "When you have all these stories out there there's enough opportunity for people to get on the site and say 'that's me, that's what I'm struggling with."

"In God's eyes, we're all equal so we've stripped out the things of this world that might set you apart as a celebrity versus being a noncelebrity," Sheets explained.

The main thrust of the campaign is to reach out to the lost and make disciples. Sheets wants Christians to leverage the I Am Second movement and to be empowered to share Christ – and not necessarily with an evangelistic script. Sheets lamented, "The statistic is 97 percent of all evangelical believers will never share the Gospel and it's because we have relegated evangelism to an acronym, or an outline or a bunch of Scriptures we have to memorize and I'm terrified to share the Gospel because I think I'm going to screw it up."

"But people love to talk about themselves," he added. "So let's just be intentional and show people this is how you use your own testimony ... about what God has done in your life and use that as a way to encourage other people towards Christ."

I Am Second groups are forming around the world. The superintendent of a school district in Texas started a group in his office, 70 cadets at West Point are going through I Am Second small group curriculum every week, and students at the University of Oklahoma are meeting regularly, according to Sheets.

Junior Nathan Lanham told The Oklahoma Daily, "This is not a group where you come and some guy preaches at you. We’re not going to point the finger at you and tell you what you have done wrong ... Instead, we will be meeting in small groups. We believe this is the most effective way of sharing the love of God with others."

Looking toward the second year, the goal, Sheets said, is to continue to lift up Christ.

"When we set out, we said 'what is success for I Am Second?'" Sheets highlighted. "And we said 'to maintain what Jesus said that when he's lifted up he will draw men to himself. And we think that the best way to be able to lift up Christ is to be able to talk about the incredible transformational power of the Gospel.”